Web Page Content

Appearance of Content

A good web page will always be clean in appearance and easy to read. One simple technique that adds to the non-cluttered appearance is the use of whitespace. Leave plenty of space between short paragraphs.

Avoid large paragraphs.

Content and Keywords

The content of your website will ultimately determine its success or failure. Your success on the search engines will be determined by how well you add your content.

When adding content to your web pages, keep page size to about 250 to 500 words.
See Free Optimizing Tool.

Read Writing Sales Copy by Robert Olson.

Don't overload your content with the same keyword phrase. If it doesn't sound right when you read it back, it's a good indication that you've overdone it. Use synonyms for your keywords, rather than overloading or indulging in the practice of keyword stuffing.

Check, then recheck your spelling!!

The Homepage

Practically speaking, the most important element of web design is page content. The most important page on your website is the home page, usually named index.html.

Most of the traffic that enters your website will come via this page. Most experts agree that you have about 4 seconds to make a favorable impression on the user before you get the old Back Button.

About one third of internet surfers are still on slow dial up connections!!

  • Build your homepage to load fast.
  • Avoid large images or any device that would slow the loading process.
  • Splash pages are for video games, not websites.
  • Provide plenty of devices for easy navigation.
  • Make the home page easy to read.
  • The home page should contain from 250 - 300 words.
  • Target the most important keywords of your website on this page.
  • Don't target more than 3 keyword phrases on one page.
  • Directly linked pages should include the same keywords in meta tags, title and body.

How to target keyword phrases.

Place keywords in the page name, title tag, meta tags, 1rst h1 header and sub headings (h2), within the first 25 words of first paragraph, throughout the document body , in the closing paragraph, in alt tags, in comments and in hyperlinks. Don't over do it!!

FREE OPTIMIZATION SOFTWARE


We recommend WEBCEO

Use this free software to Optimize pages as you build them
Note: Google forbids the use of optimization software when creating a website.
Use the software only as a guide to keep pages to the correct size and keyword density within limits.
Research your keywords
Submit pages to SEs
Check SE rankings
Check your Link Popularity and Much More.....
IT'S FREE & EASY TO USE!!!!!

WEBCEO will tell you how many words you have on your page, the number of times that you use keyword phrases and where they are located. It will then make recommendations to improve the page for better search engine rankings.

Once your site is built and published you can check the entire website for keyword density and weight.

You can also compare your website to competing websites.

It even includes a built in WYSIWYG editor for making recommended changes to web pages.

This is a great Free Tool! Try it. No obligation.