Read the Experts on Using Keywords

SEO or Search Engine Optimization is an ever changing field of expertise.
I'm not an expert in the field, so I will recommend some experts.

Read their articles. Dig into their archives. Learn as much from them as you can on the subject of using keywords, before you start cranking out the pages of your website.

Who to read:
Our success started with Ken Evoy and his famous Make Your Site Sell ebook.
We paid $17 for it over 10 years ago.
Includes an entire section of 45 pages on Traffic Building
You can download it free!! Download: Make Your Site Sell

Jill Whalen: www.highrankings.com/seo-articles
Developer Shed: www.seochat.com

6 Articles on SEO Chat to help you get started:
These articles are packed with helpful information.
Bookmark the page and come back whenever you have some spare reading time.
Researching:
What Search Engines Love
"This article will give you a beginner's guide to optimizing your site for search engines. It will focus specifically on what the search engines will be looking for when reading and indexing your site. These are things you will definitely want to utilize, or at least consider. So if you are a novice web designer, or just want to refresh some of the basic concepts, come join us."

Choosing and Researching Keywords
"You're ready to start building the website that will make your business a success. You understand how search engines work, at least enough to know that they will send programs called spiders to your site, and that the information these spiders send back to the search engines will help determine in what position your website will appear in the search engine results pages (SERPs). Obviously, you want people who are searching for what you can provide to find your website near the top of those results pages. How do you manage this feat?"

Think Like a Searcher to Increase Your Traffic
"When you started optimizing your web site, you probably read a number of articles that urged you to think like a search engine. We've published several of those kinds of articles here at SEO Chat; I've even written one myself recently. There's nothing wrong with these articles, but they don't quite give you the whole picture."

Effective Keyword Choice Strategy and Useful Tools
"Take a look at the SEO tools right here on SEO Chat on the left hand side. There are various tools of interest here to help with SEO optimization. The Adsense calculator is a great way to estimate potential earnings. Even better, if the page impressions and cost per click is already known, a projected earnings forecast can be calculated."

Adding to content:
Integrating Your Keywords into Your Content
"It's silly to think that you would do all of this research and then not properly use the keywords in your web site. So let's make sure that doesn't happen. You can invent many ways to implement and write your content for your web site so that it will do well with both your readers and the search engines. Let me discuss some ideas that I use when writing content; hopefully it will help you when you go to write your web site content."

Keyword Themes Increase Visitors
"If you aren't in that first 1,000 of those millions of reported search engine statistics, your site has no search engine representation. That means it is impossible for anyone to find your site except those to whom you specifically give the address, totally defeating the purpose of having a web site in the first place. "

Do the Research

Be sure you at least understand the concept of how people find websites using keyword phrases.

SEO Secrets?

There are websites out there that advertise, "Find Out the Secrets of SEO!!"
Sign up now for $19.95 or $49.95 a month.
Don't waste your money. I've been there and done that and the only SEO Secret is that you just paid $50 bucks for information that some whitehat somewhere is giving away for free. There are no secrets - just hard work!!