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Reaching the Internet Majority

Good website design will appeal to the majority of internet users.

The Average Internet User

There was a time that the average internet user was 35 year old male with a college education. There are still many resources on the internet that will tell you this.

Today's research tells us that there is no average surfer. People of all ages, economic classes, educational backgrounds and occupations traverse the internet on a regular basis.

No matter who they are, web surfers are impatient and in a hurry.

Therefore, web pages should be constructed in such a way that they load quickly and information is easy to find and quickly scanned.

The impatient nature of web surfers is intensified by the fact that 35% of internet users are still on dial-up connections.

Most web surfers will not wait for fancy graphics or slow loading pages. A few seconds and they're gone.

Page size should be kept to a minimum. (500 words or less). Optimize your pictures to load quickly!!

Web Browsers

We have studied our Webalizer stats for the month of April 2007 to determine the most popular browsers. The winners were IE and Mozilla who combined for about 95% of our traffic. It was almost an even split between them.

Summary

Design fast loading pages for dial up connections that perform the same in Microsoft and Mozilla browsers.
Design your website with FLASH and reach only 2/3 your of internet visitors.